Oh Special K cereal, you have gone above and beyond your usual commercial drivel to rise to the very top of my disgust list. At least most diet food and supplement commercials are relatively honest. They point to pictures of “fat” women, then point to pictures of very thin women (usually with impossibly large breasts for their size) and tell you to lose weight. Annoying, but straightforward.
Special K, on the other hand, has sunk to a new low with their current ad campaign. They talk about how great it would be if nobody cared about sizes anymore, if labels said things like Size Sassy and, if everything was just about feeling beautiful and confident… ya know, *if* you drop two dress sizes like they brag their plan will help you do. That’s right, Kellog’s thinks you are perfect just the way you are, as long as you are dieting and trying to get skinnier. How could you possibly think well of yourself otherwise?
Yes, Kellog’s. The same company that gives you Froot Loops, Frosted Flakes, Pop Tarts, and Eggo Waffles. Clearly they are super invested in your good health. Why, their website even tells us how good for us those products are, because all of their products are healthy and nutritious! It’s the combination of total dishonesty and a downright vicious assault on human insecurities that makes me shudder every time one of their new ads comes on.